6 Benefits Of Landing Page

24 October 2020

There is a reason why marketers swear by the efficacy of a Landing Page when running any online campaigns. Many people make the mistake of creating a landing page out of their own website page. According to experts, this is not a good strategy to follow.

A Landing Page should be created with one single purpose- to ensure higher conversions. Users from different online channels should ‘land’ on the page for a specific purpose.

A brand can use a Landing Page for the following-

To book a product or buy something directly from the brand
To subscribe to the brand’s Newsletter
To announce a News or for a Press Release
To Thank its Customers for their loyalty and support

In this article, we are going to look at the top six benefits of a landing page. However, before we get to that, let us first try to define and understand what are landing pages.

Contents

1 Landing Pages: Meaning and Definition
2 List of 6 Major Benefits of a Landing Page
3 The Final Word

Landing Pages: Meaning and Definition

Landing Pages

In very simple terms, a Landing Page is an independent web page, which has been specifically created for campaign purposes. This is the page where users land, whenever they click on the link you have advertised on different digital platforms.

For example, users can come to your Landing Page, after seeing your-

Ad on Google AdWords
Banner Roll on YouTube videos
Social Media Posts on Facebook, Instagram, and other platforms
URL Link on Blog Pages
Links achieved through Guest Posting on other publisher platforms

A Landing Page is different from a brand website. A website has multiple KPIs- traffic, ranking, metrics, etc. However, Landing Page is created with only one single aim.

This is known as the CTA. Too many mixed signals on Landing Pages can dilute the efficiency and performance of a Landing Page. The isolated single CTA is what makes Landing Pages an attractive and desirable component of any online marketing campaign.

Brands who are looking to create high-performance campaigns should look to take help from the Landing page creator. A landing page is where the conversions happen from visitors into qualified leads.

List of 6 Major Benefits of a Landing Page

1. Makes for a good First Brand Impression-

In many ways, a landing page is like a good first-time introduction to your brand. Brands are typically going to invest a lot more in a marketing campaign. A majority of people who come to the landing page might never have been on your brand website before. For a brand, a well-designed and optimized landing page can be like an impressive visiting card for the business.

2. Great Real Estate to Launch a New Product or Service-

Brands who are looking to create a lot of buzz for their new products or services in the market can take help from landing pages. Automobile companies use landing pages for pre-booking vehicles and others do the same to encourage more sales. This helps in putting all the spotlight on the product. From discussing product details to image galleries, a landing page can do it all.

3. Real and Direct Contact with Website Traffic and Users-

A landing page helps in establishing direct communication between the brand and the visitors or users. If your landing page is engaging enough, it will encourage users to click on the CTA and become a part of your qualified sales leads. This can be nurtured by the sales team and converted into actual sales. Direct messaging is the hallmark of a good landing page.

4. Builds Branding and Adds to Credibility-

Leading Digital Marketing experts suggest that one of the best practices of a successful landing page is including happy customer stories. This helps in improving the brand’s perception as being liked by everyone and you can achieve this by creating professional landing pages with the help of the best landing page tools. In addition, it also encourages new users to fill in the details on the form and become consumers of the brand. A landing page is a credibility building exercise.

5. Data Generation and Analysis-

For businesses who are data-driven and allow data to inform decision making, landing pages are a great asset. A landing page can reveal different kinds of data. Where is the most traffic coming from, how long are people engaging with the page, how many sections are people filling, etc. can help in optimizations and lead to the brand understanding its consumers better.

6. Clear and Simple Messaging and Focus-

The purpose of a landing page is singular in nature. If you compare the same with the homepage of a website you will be able to judge the difference for yourself. A clean and simple direct message means that the focus is stronger and the communication is much more optimized. Landing pages that are able to reduce user distractions perform a lot better.

The Final Word

In this article, we have tried to list out some of the major benefits of landing pages. We have also looked at some ways landing pages can be optimized for greater performance. Marketing professionals and business owners who are looking to leverage online marketing campaigns should pay attention to how landing pages can make a real difference to their brand.

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Lucia Patterson

Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.

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Understanding and controlling machine learning would be the only way to survive in the cutthroat competition. Using the weapon of python one should start conquering the area of Machine Learning. It is the best buddy that developers want to be friends. The benefits would be extremely rewarding when one integrates the programming language of Python with the various aspects of Machine Learning framework. Read Also: How Developers Can Get More Out Of Hadoop? Kids Will Get These Benefits If They Learn Coding New Platforms To Explore In Advertising This Year 5 Things To Take Into Account To Hire Custom Software Development Services Coming Soon: A New Tech Challenge For Lenders – UMDP Data Standardization To Aid Closing

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This constantly expanding expert community will give you plenty of choices and unrelenting support for any issues. Most importantly, Bootstrap is a freemium product and also boasts of its high quality. You will come across countless free templates of Bootstrap, which won’t disappoint you at all. All these could act as a quick fix to your web development problems from time to time. In addition, they will also give you the apt solutions on which you can build safely. Some important things you need to know about Bootstrap 4 themes As we have already seen, Bootstrap is a very powerful but freemium CSS framework with an impressive selection of jQuery plugins, components, layouts, and UI/UX elements. The primary thing about Bootstrap is that it can be availed for free by the users. Now, the extreme popularity of Bootstrap has also urged web developers and designers from across the globe to land on this platform and uses it as a top choice in their projects. If you are also planning to use framework or workflow tools in your web projects, one should always make a note about the updated version of Bootstrap. The latest update is Bootstrap 4, which comes with a custom set of tools and features for the users to benefit from. The new version Bootstrap will certainly help the developers to create business websites flawlessly with ease. A few key things to remember while using Bootstrap You should know that there are different types of Bootstrap 4 themes and templates available out there, both official and third party. So, if you consider using one, always make sure that you do a thorough baseline analysis to identify the best theme for your purpose. In fact, with an abundance of choices, it will always be difficult for a customer to feel overwhelmed about the choice and get confused. This will be more so in case of the beginners who don't have an idea about how to make use of the best Bootstrap 4 template for their purpose. If you are among one of those amateurs who are confused about Bootstrap 4 templates, here we will discuss a few handy things which will help you out in making the right choice. When to consider using a Bootstrap template? The ones who are into website design or the developers who are applying the CSS, as well as a markup of Bootstrap, would have some basic default designs handy. Many don't want to customize Bootstrap, which also isn't ideal as it will make your site look similar to many others out there. So, the best move is to take any of the Bootstrap templates which are useful for you and then customize it to match your needs as well as to look unique. When it comes to choosing a default template, the design may not seem to be very appealing because the providers tend to make those pretty simple with some basic features embedded. So, to bring a professional look to the website, you should try to work further on it and customize it. 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Anvil The same group of developers had developed both Anil and Hammer, and you use both these tools independently. Anvil could work the best for the localhost servers, which could further let you preview the themes and choose the best for your purpose. Hammer As we said above, Hammer could be used in combination with Anvil or independently. It is a Mac-based development tool that comes with a handful of features to develop Bootstrap themes and static sites. With this tool, you can ensure that you make use of various HTML in the standard templates for further customization. Hammer could also be used to compile the languages like CoffeeScript, SASS, JavaScript, Markdown into CSS, and HTML, etc. SASS If you are planning to create a template of design a full-fledged website, then you may know that the Bootstrap 4 framework is built primarily on the SASS (Syntactically Awesome Style Sheets). In simpler terms, SASS is a wonderful scripting language that could be interpreted to CSS. You should also note that SASS is a scripting language used in almost every case. There are many other tools too to be used for customization of Bootstrap as Grunt, Harp, Bootply, Brix.io, Bootstrap Starter Kit, etc. which could be handy for the developers and designers. All this help to pay attention to the crucial elements of Bootstrap customization and help you build the most relevant and user-friendly websites. Read Also: Adrian Rubin Tells How To Bootstrap Business In The Photography Niche Major Financial Problems That Can Affect A New Business

6 Benefits Of Landing Page

Landing Pages: Meaning and Definition

List of 6 Major Benefits of a Landing Page

1. Makes for a good First Brand Impression-

2. Great Real Estate to Launch a New Product or Service-

3. Real and Direct Contact with Website Traffic and Users-

4. Builds Branding and Adds to Credibility-

5. Data Generation and Analysis-

6. Clear and Simple Messaging and Focus-

The Final Word

Functionality – an important aspect of good web design: Sydney digital marketing services for your growth

7 Rules of Effective Ecommerce Web Design

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Lucia Patterson

Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.

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6 Benefits Of Landing Page

Landing Pages: Meaning and Definition

List of 6 Major Benefits of a Landing Page

1. Makes for a good First Brand Impression-

2. Great Real Estate to Launch a New Product or Service-

3. Real and Direct Contact with Website Traffic and Users-

4. Builds Branding and Adds to Credibility-

5. Data Generation and Analysis-

6. Clear and Simple Messaging and Focus-

The Final Word

Share this Article

Functionality – an important aspect of good web design: Sydney digital marketing services for your growth

7 Rules of Effective Ecommerce Web Design

Tags

Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related